

Portfolio

Lydia McCool
Virtual Assistant
Email:
Instagram:
@thecontentlens.marketing
Facebook:
The Content Lens
Pinterest:
@thecontentlens

A Bit About Me
My name is Lydia, and I am a Christian Social Media and Pinterest Manager with a strong foundation in faith and a passion for helping Therapists and Coaches thrive in the digital world.
Since April 2023, I have been helping businesses build their brand presence and amplify their message.
My approach is rooted in faith, compassion, and integrity, and I strive to create a virtual space where your business can flourish. Together, let's embark on this digital journey as we spread your mission and message to the world. I am excited to collaborate with you and be a part of your success story!
Work Experience
June 2023 - December 2023
July 2023 - March 2024
January 2024 - August 2024
June 2024 - January 2025
September 2024-Present
I successfully managed my client's Facebook, Pinterest, and Instagram accounts. I curated engaging content, optimized posting schedules, and fostered a vibrant online community. Through data-driven strategies, I boosted their visibility and increased brand awareness. My efforts have helped them achieve their digital marketing objectives.
I took charge of managing my client's Instagram account, creating and scheduling content that aligned with their brand identity and resonated with their target audience. I developed and implemented a well-planned posting schedule, ensuring consistent and engaging posts that showcased their products, services, and unique offerings. By employing data-driven insights and analytics, I continually refined our strategy to optimize reach for my client's business on Instagram.
I managed my client’s Facebook group, creating and scheduling content that aligns with their brand identity and engages their group members. I develop and implement a well-planned posting schedule, ensuring consistent and engaging posts.
I planned and created content for my client’s Instagram, Facebook, and LinkedIn accounts that aligned with their brand identity and goals for engaging and educating their audience. In addition, I also wrote monthly blogs and newsletters that educated and informed their audience.
I manage my client’s Facebook and Instagram accounts, creating engaging content that attracts their ideal audience. I stay up-to-date on the latest information in their niche and create and schedule well-planned posts that align with their brand and target audience.
October 2024-January 2025
I created blogs for my client that educated and informed their audience. These blogs were intended to allow their audience to learn and be informed about the area which the business is located. I created blogs that were both educational and entertaining by creating informative copy and fun graphics to include in the blogs.
Pinterest Pin Examples
Below are a few examples of some Pinterest pins I have created. Some of these pins were created for a client who is an Abundant Life & Business coach, and some of the pins were created for a client who is a Therapist.
Facebook Post Examples
Below are a few examples of some Facebook posts I have created. These posts are from a variety of clients such as an Abundant Life and Business Coach and a Creative as well as my own business.
Instagram Post Examples
Below are a few examples of some Instagram Posts I have created. These posts are from a variety of clients such as an Abundant Life and Business Coach and a Systems Specialist as well as my own business.
Reel/Video Examples
Below are a few examples of some reels and videos that I have edited/created. These posts are from clients who are a somatic therapist and an Abundant Life and Business Coach.
Skills and Training
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Proficient in Canva
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Proficient in Google Drive/Docs/Sheets
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Proficient in Meta Business Suite
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Proficient in Tailwind
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Proficient in ChatGPT
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Proficient in Instagram
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Proficient in Facebook
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Proficient in Pinterest
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Proficient in LinkedIn
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Completed Pinterest Management training from “Pin & Thrive” course with Fluent University
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Beginner-Intermediate American Sign Language